| VODAFONE MCLAREN-MERCEDES |
NEWS
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The Vodafone McLaren Mercedes Formula 1 team has now also shown its interest in a revised engine cover, dubbed the top body dorsal fin, which is currently also being used by a couple of other F1 teams. The new kind of engine cover was first introduced by Red Bull Racing. Lewis Hamilton tested the new engine cover on Tuesday morning at Hockenheim. The teams currently using a similar engine cover design are Red Bull, Renault, Force India and Toro Rosso. If the outcome of the test is positive the Woking based team will most likely use the new engine cover next week already at the German Grand Prix. |
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Stuttgart, Germany / Woking, UK, Monday 7th January 2008: Vodafone McLaren Mercedes today presented the MP4-23, the team’s 2008 Formula 1 car, at the Mercedes-Benz Museum in Stuttgart. Dr. Dieter Zetsche, Chairman of the Daimler Board, and Ron Dennis, Chairman and CEO of the McLaren Group, welcomed all the guests to the official presentation, with Lewis Hamilton, who celebrates his 23rd birthday today, and Heikki Kovalainen joined on stage by Pedro de la Rosa and fellow test driver Gary Paffett to unveil the MP4-23. The car was completed yesterday and left the McLaren Technology Centre in the UK at around 18:00 GMT on Sunday and was driven in a Mercedes-Benz Actros to the Mercedes-Benz Museum in Stuttgart-Untertürkheim, having covered approximately 1000kms, arriving around 10:00 this morning. Upon arrival in Stuttgart, the car was transported to the 53,000 sqm Mercedes-Benz Museum, one of the world’s largest and most renowned car museums. About 700 Mercedes-Benz employees from the nearby manufacturing plant Stuttgart-Untertürkheim had the opportunity to attend today’s event at the end of their early shift alongside the more than 400 media and other guests. The Mercedes-Benz employees had the opportunity to enter a draw of which the lucky winners were able to meet and spend some time with Lewis and Heikki. Following today’s event the car will be transported to the Circuito de Jerez in Southern Spain, where on Wednesday 9th January Heikki and Pedro will start the test programme with two MP4-23 chassis at a private test. The team will remain at the circuit for five track days, excluding the weekend. Lewis will drive the 2008 car for the first time on Thursday 10th January alongside Heikki. LEWIS HAMILTON "The Vodafone McLaren Mercedes MP4-23 is the coolest birthday present you can get, well it is for me anyway! To see the car for the first time at such a great place as the Mercedes-Benz museum makes it an even more memorable day. I have had the past three weeks off and spent the time training and relaxing with family and friends. I know how much work has been going on in Woking, Brixworth and here in Stuttgart and it is a great looking car. My engineer has told me that approximately 14,000 manufacturing man hours have been involved to produce the car in time for today. I will be testing it for the first time on Thursday. It is going to be a busy time but myself, Heikki, who I welcome as my new teammate, and everyone within the team is looking forward to it as we push forward together." HEIKKI KOVALAINEN "Today is my first official event as a Vodafone McLaren Mercedes driver and it hasn’t come soon enough. After joining the team on the 14th December, I have already spent some time at the McLaren Technology Centre getting to know everybody and working with my engineers. It is also great to be here at the Mercedes-Benz Museum in Stuttgart today to meet the Mercedes-Benz employees, media and VIP guests for the first time as a Vodafone McLaren Mercedes driver. I was able to learn a lot last year, and hope to take that knowledge into the 2008 season. I am looking forward to contributing to the development of the car during the six main tests in the build-up to Melbourne. It is a really exciting time for me to be joining Vodafone McLaren Mercedes." Dr DIETER ZETSCHE, CHAIRMAN OF THE BOARD OF THE MANAGEMENT OF DAIMLER AG AND HEAD OF MERCEDES-BENZ CARS "I am confident that, with Heikki and Lewis, we’ll have a very strong driver team on the track. All of us at Daimler are extremely proud of the tremendous track record of the Vodafone McLaren Mercedes team. They prove once again: You can’t be with Daimler or Mercedes-Benz without wanting to belong to the best - that’s in the DNA of our company in a way. And that applies also for the motorsport." RON DENNIS, CHAIRMAN & CEO, McLAREN GROUP "The ultimate goal of the Vodafone McLaren Mercedes team is to fight for both the Drivers’ and Constructors’ World Championships. We are looking forward to another competitive season as we look to build on the momentum of last year. Every single member of the team has worked extremely hard since the end of the 2007 season to get the MP4-23 on track as soon as possible, to ensure we have the maximum amount of testing time available before the cars leave for Australia. We are all extremely pleased to have the opportunity to launch our new car at the Mercedes-Benz museum in Stuttgart underlining the strength of our partnership." MARTIN WHITMARSH, CEO FORMULA 1, VODAFONE McLAREN MERCEDES "Development of the MP4-23 began in earnest 10 months ago and everyone in Woking, Brixworth and Stuttgart have worked very hard during the last few weeks, and particularly over the Christmas period, to make today’s presentation here in Stuttgart happen. In addition we have continued to benefit from tremendous support from all of our Technology Partners. We are confident, based upon the simulation and analysis which has been an integral part of the development process, that the MP4-23 represents a step forward. Of course we will continue to develop the car from now until the first race in Australia and see whether we have done enough to be at the level where we want to compete this coming season. From today we have 68 working days until the Australian Grand Prix, and everybody within the team is highly motivated to travel to Melbourne with the most competitive package possible." NORBERT HAUG, VICE PRESIDENT, MERCEDES-BENZ MOTORSPORT "Our Museum is a unique place for this event. More than 160 Mercedes-Benz cars, amongst them 30 historic racing cars representing more than 100 years of Mercedes-Benz motor sport heritage create a most remarkable environment for the presentation of the new Vodafone McLaren Mercedes MP4-23. I am really pleased that we are able to present with this car launch many of our colleagues from the nearby Untertürkheim manufacturing plant a New Years surprise today. The media presence at our compact presentation today was massive, which is an additional motivation for everybody in the team to start the 2008 season with the target to finish one point ahead instead of one point behind the opposition." DAVID WHELDON, GLOBAL DIRECTOR OF CUSTOMER AND BRAND EXPERIENCE, VODAFONE "Vodafone is delighted to be entering this second season as Title Sponsor and Official Mobile Partner of the Vodafone McLaren Mercedes team. Formula 1 is all about 'Making the most of Now' and similarly, we want all our customers to get the most out of their time. We look forward to building on our successful partnership and wish the team all the best for the 2008 season."
MP4-23 FACTFILE The first design meeting for the MP4-23 took place back in November 2006 with early layout work starting in March 2007. Wind tunnel work commenced in late May 2007. Since then the MP4-23 has spent over 3000 hours being developed in the wind tunnel. The first MP4-23 chassis was ready for bonding in mid November 2007. Lewis Hamilton, Pedro de la Rosa and Gary Paffett had their provisional seat fittings for the MP4-23 back in September 2007. Heikki Kovalainen was fitted for his seat shortly after being announced as a Vodafone McLaren Mercedes driver. The car build process for chassis 1 began in early December 2007 and was finished in early January 2008. Throughout the development process 150 different engineers have been involved in the whole project in all disciplines. 14000 engineering man hours have so far been put into the MP4-23 development project. A similar number applies to the manufacturing man hours involved to produce the MP4-23 in time for its track debut on the 9th January 2008. The MP4-23 is an evolution of the MP4-22 and as such there is no significant visual difference currently, however between now and the first race in Australia there are planned upgrades on most of the aerodynamic surfaces, wings, bodywork, bargeboards and additional bodywork components. Alongside the development of the 2008 challenger, concept work has been started for the 2009 car since November 2007, with the KERS project (energy storage) beginning a year ago. |
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Vodafone McLaren Mercedes is pleased to confirm that Finn Heikki Kovalainen will team up with Formula 1 World Championship runner-up Lewis Hamilton for the 2008 season. Spaniard Pedro de la Rosa will remain the third driver and an integral part of the team, whilst Gary Paffett will assist Pedro with the testing programme when required. “We had a number of options open to us and as always we want to make sure that we have the most competitive driver line-up and I think that Lewis and Heikki will be a formidable combination,” said Martin Whitmarsh. “Both enjoyed great rookie seasons in 2007 and share a genuine passion for winning and being the best. Heikki made a strong impression and Lewis’ performance so far has been outstanding and speaks for itself. I am confident that they will push each other on track and work well together off track. In addition with Pedro remaining our primary test driver alongside Gary, we really have a strong package and look forward to 2008.” Norbert Haug, Vice President, Mercedes-Benz Motorsport commented: “Heikki is a talented driver who showed his skills during his debut season in Formula 1 this year. Heikki’s most impressive performance was at the Japanese Grand Prix at Fuji where he finished second behind Lewis in extremely treacherous wet conditions. He is not only a quick driver but also one of the most consistent having finished in every Grand Prix except the last which puts him in the top five together with our drivers who covered most laps in 2007. Everybody in the team is looking forward to a very fruitful co-operation. Lewis and Heikki will form one of the youngest driver line-ups, and I am convinced that both will be very strong and at the same time co-operative competitors.” 26-year-old Heikki, who made his Formula 1 race debut last year with Renault, joins the team on a long-term contract and will commence his on-track programme in early January. “I am so excited to join a team like Vodafone McLaren Mercedes,” said Heikki. “So far I have been blown away by the dedication and commitment to winning which is clear through the entire organisation and I am really excited about our joint future. As a Finn it’s an honour for me to follow in Mika and Kimi’s footsteps. I haven’t really spent a lot of time with Lewis so far but from what I know I think we will work well together and do our best for the team.” Lewis who enjoyed the most successful rookie season in the history of the Formula 1 World Championship with consecutive podiums in his first nine races is looking forward to the 2008 season. “As soon as the chequered flag went in Brazil I began to count down the days until Australia,” said Lewis. “I am really looking forward to 2008 and working with Heikki as my team mate. Together with the team we will do everything we can to ensure that our Championship challenge is as strong and focused as possible. My first year in Formula 1 was incredible and I was so fortunate to spend it with Vodafone McLaren Mercedes and I hope that Heikki will enjoy his first year with the team as much as I did mine.” The Vodafone McLaren Mercedes MP4-23 is scheduled to commence its on-track testing programme at an exclusive test at the Jerez circuit in Spain during the second week of January 2008. There are currently no plans for a launch presentation but the team will provide the media with photographs and further details about the car when it runs. |
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McLaren have been excluded from the 2007 constructors’ championship and fined US$100 million following Thursday’s FIA World Motor Sport Council (WMSC) hearing in Paris. Drivers Fernando Alonso and Lewis Hamilton have not been penalized and are free to continue their fight for the drivers' title. The penalty follows McLaren’s admission that the team was in breach of the International Sporting Code through their possession of confidential technical data belonging to rivals Ferrari, who are now all but assured of the 2007 constructors’ title. McLaren are also required to submit detailed plans of their 2008 car to the FIA, who warned that it could apply further sanctions relating to next season should any irregularities be found in the car’s design. At July’s original hearing, the Council opted not to punish McLaren as it decided there was no proof that the Ferrari data had been used. Thursday’s second hearing followed the emergence of new evidence and the FIA’s request for McLaren’s drivers to submit any information they had that might be relevant to the case. The FIA will explain the reasons behind the Council's decision on Friday, after which McLaren will decide whether or not to appeal. The full statement from the FIA: In an extraordinary meeting of the World Motor Sport Council was held in Paris on the 12th of September 2007, The following decision was taken: "The WMSC has stripped Vodafone McLaren Mercedes of all constructors' points in the 2007 FIA Formula One World Championship and the team can score no point for the remainder of the season *. "Furthermore, the team will pay a fine equal to 100 million dollar, less the FOM income lost as a result of the points deduction. "However, due to the exceptional circumstances in which the FIA gave the team's drivers an immunity in return for providing evidence, there is no penalty in regards to drivers' points **. "The WMSC will receive a full technical report on the 2008 McLaren car and will take a decision at its December 2007 meeting as to what sanction, if any, will be imposed on the team for the 2008 season." The full reasons for this decision will be issued on the 14th September 2007. * Points gained by other teams so far this season will not be affected. ** No McLaren representative will be allowed on the podium should a McLaren driver win in any of the remaining races of the 2007 season. |
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Vodafone McLaren Mercedes race drivers Fernando Alonso and Lewis Hamilton will drive through the streets of Valencia in their Formula 1 cars later today to mark the start of an exciting new era for the team. The event heralds the launch of the Vodafone McLaren Mercedes team, which Vodafone is joining as Title Sponsor and Official Mobile Partner. Fernando and Lewis, who form one of the youngest driver line-ups in the history of the sport, will unveil the new livery to an expected crowd of more than 150,000 on a bespoke circuit around the Ciudad de las Artes y de las Ciencias in two MP4-21 race cars. This will be followed by the unveiling of the 2007 car, the MP4-22, which Fernando and Lewis will use to contest this year's Formula 1 World Championship. The 2007 challengers will conduct a shakedown test at the Circuit Ricardo Tormo, Valencia, on Wednesday 17th January. The intensive pre-season testing programme will then commence on Wednesday 24th January at the same track. Pedro de la Rosa and Gary Paffett join Fernando and Lewis to complete the driver line-up. Pedro and Gary, who are starting their fifth and second years with the team respectively, will continue to support the ongoing technical development of the MP4-22 package during the course of the year alongside Fernando and Lewis.
“This is a fantastic day for me - I am really proud to be introducing myself as a Vodafone McLaren Mercedes driver in my home country, and of course to help present my new team to the Spanish fans,” said double World Champion Fernando. “Although this is my first public event with Vodafone McLaren Mercedes, I have already spent a lot of time with the team and my fellow drivers Lewis, Pedro and Gary, at the McLaren Technology Centre. It is a great team and I am excited about this new beginning. My fans are such an inspiration and it is great to bring the team so close to them. I hope they enjoy watching Lewis and myself drive the cars in their new livery around the streets of Valencia.” For Lewis, today sees the realisation of a childhood ambition, “Growing up, I saw so many Formula 1 launches in the media, and to be here in Valencia to unveil the new Vodafone McLaren Mercedes team really brings home to me the distance I have travelled to achieve my dream of becoming a grand prix driver,” said Lewis. “There is still a long way for me to go, as I am at the early stages of my career and have a lot to learn, but the passion I have for the sport and this team is immense, I cannot wait to take to the grid in Australia in March. This year will be about firsts for me, starting with today and my first Formula 1 presentation and my first demonstration run. It will be great to take the cars onto the streets and I hope the fans like the new livery as much as I do!” Ron Dennis, Team Principal of Vodafone McLaren Mercedes and Chairman and CEO of the McLaren Group added: “This is a very special moment as we officially unveil the team in Valencia today. Vodafone represents only the second title sponsor change in 30 years for the team – something which we as an organization are very proud of." "McLaren and Mercedes-Benz have enjoyed a very strong relationship for the past 12 years and we are now looking forward to a successful future as Vodafone McLaren Mercedes," continued Ron. "We all want to win but how we win has always been very important to us and this value will remain the driving force behind our new partnership. In parallel we have developed a brand strategy which we hope will capture and project the youthful and dynamic spirit of the new team. In Fernando and Lewis we have two of the most exciting and talented drivers in Formula 1. They both have great potential to inspire others to push hard to achieve their dreams." “I would also like to take this opportunity to thank the Generalitat Valenciana and in particular the President Mr. Francisco Camps Ortiz and the Conseller Mr. Gerrado Camps Devesa for their support in making today’s event happen. For people to be motivated by something they have to really experience it, and this is what we aim to generate today in Valencia," said Ron. Norbert Haug, Vice President Mercedes-Benz Motorsport: “Like DaimlerChrysler, our new partner Vodafone is a global company with more than 190 million customers worldwide. This clearly opens up new opportunities and perspectives in the area of communications for the team. With the 2007 line-up of double world champion Fernando Alonso and F1 newcomer Lewis Hamilton, we have both the youngest driver pairing on the starting grid and in the history of the team. Furthermore, when Fernando and Lewis make their debut for the team in the Australian Grand Prix at Melbourne, it will mark the tenth anniversary of the first McLaren-Mercedes F1 victory at the same circuit." “Vodafone is delighted to be deepening our involvement in motor racing by becoming Title Sponsor and Official Mobile Partner of the Vodafone McLaren Mercedes team," said Arun Sarin, Chief Executive of Vodafone. "We are very excited about the opportunities the team will offer us to continue to build our brand. Motor racing is all about 'Making the most of Now' and similarly, we want all our customers both business and consumer to get the most out of their time. We wish the team all the best for the 2007 season,” The event will also see the announcement of three new exclusive special edition consumer handsets from Samsung and Sharp to support the Vodafone McLaren Mercedes team. As Vodafone McLaren Mercedes moves into 2007, the team has welcomed new companies to its prestigious group of Corporate and Technology Partners, including aigo, Mutua Madrileña and Santander. “As we start the 2007 season, the team is benefiting from the valuable support of our world class Partner group and today extend our thanks to our existing sponsors,” said Ron Dennis. “With the likes of Santander, aigo and Mutua Madrileña joining us from this season, we have a Partnership portfolio that is unmatched in Formula 1 or indeed in the field of sports sponsorship.” |
2008 SEASON
MP4-23![]() |
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Team Drivers
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Test Drivers
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Team Management
Ron Dennis
Team Principal, Vodafone McLaren Mercedes
Chairman and CEO, McLaren Group
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Norbert Haug
Vice President, Mercedes-Benz Motorsport
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Martin Whitmarsh
CEO Formula 1, Vodafone McLaren Mercedes Chief
Operating Officer, McLaren Group
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Ola Källenius
Managing Director, Mercedes-Benz High Performance
Engines
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Technical Team
Jonathan Neale
Managing Director, McLaren Racing
Jonathan Neale, born 19th August 1962, graduated from Nottingham University with a physics degree in 1984, and joined Phillips Defence Systems shortly after. This technical-based role saw Jonathan’s work focus on semi conductor design, software and electronic warfare systems for submarines and surface ships. In 1991 Jonathan moved to BAE SYSTEMS as a Project Design Engineer on turboprop aircraft, and his managerial capabilities soon saw his role develop within the company. In 1995 he gained a Masters Degree from Manchester University (MBA) and was promoted to Operations and Support Director for Regional Jets and by 1999 Jonathan had moved to the defence programme to take charge, as Managing Director, of the prestigious Hawk Fast Jet Programme.
Jonathan joined McLaren Racing, as Operations
Director in 2001 taking on responsibility for the manufacturing processes,
supply chain, transport and logistics and purchasing at the company. In April
2004, Jonathan was appointed Managing Director, which increased his
responsibilities to include the engineering departments, enabling him to become
more involved in the technical strategy and direction of McLaren Racing.
Paddy Lowe
Engineering Director, McLaren Racing
Paddy Lowe graduated with an engineering degree
from Cambridge University in 1984. In 1987 Paddy, who was born on 8th April
1962, joined the Williams Formula 1 team as the Joint Head of Electronics. He
moved to McLaren in 1993 as Head of Research and Development. For eight years he
ran the Research and Development department, later renamed ‘Vehicle Technology’.
In 2001, he was appointed Chief Engineer – Systems Development. This was a role
focused on the specification and development of the race programme for the
MP4-20. In May 2005 Paddy was appointed Engineering Director, taking
responsibility for all of the engineering departments within McLaren Racing.
Neil Oatley
Design and Development Director, McLaren Racing
Neil Oatley graduated with an automotive
engineering degree from Loughborough University in 1976. Late in 1977 Neil, who
was born 12th June 1954, took a position in the drawing office of the Williams
Formula 1 team as a design draughtsman, and during the seven years spent with
the team he also assumed the role of race engineer. At the end of 1984 Neil was
recruited to be the Joint Chief Designer of the Force Formula 1 team and two
years later he joined McLaren. In 1988 Neil was promoted to Chief Designer, in
charge of the design group for the following years’ challenger, the MP4/5.
Neil's current role as Design and Development Director has him overseeing the
car specification and design programme, defining the specification for each race
and supervising the build and approval processes for each new component.
Simon Lacey
Head of Aerodynamics, McLaren Racing
Simon Lacey born 9th June 1971, graduated with a
1st class honours degree in engineering from Cambridge University. In 1995 Simon
accepted a job at the Williams Formula 1 team as an aerodynamicist. He remained
with Williams until 1998 before moving to the BAR Honda Formula 1 team as Joint
Head of Aerodynamics, whilst the team was still in its infancy. Simon joined
McLaren Racing in November 2006 as Head of Aerodynamics and is responsible for
the technical focus of the aerodynamics department, delivering as much
aerodynamic performance as quickly as possible to the race cars.
Tim Goss
Chief Engineer MP4-23, McLaren Racing
Tim Goss has been working in Motorsport since
1986 after completing his post graduate studies at Imperial College, London. His
first role within the sport was in Cosworth Engineering. In 1990 Tim, who was
born 28th February 1963, joined McLaren Racing as a design engineer responsible
for engine installation. During his time at McLaren Tim has taken on many roles
including Project Leader for Systems, responsible for engine installation,
Assistant Race Engineer to Mika Hakkinen, Chief Test Team Engineer; he was head
of Vehicle Dynamics from 1998-2001 and became Chief Engineer – Powertrain in
2001. Tim's current role as Chief Engineer MP4-23 sees him responsible for the
specification and development of the 2008 race car.
Pat Fry
Chief Engineer MP4-24, McLaren Racing
Pat Fry, born 17th March 1964, began his career
in engineering in 1981 as an apprentice with Thorn EMI which saw him progressing
to work with their missile programmes. Having spent time designing suspension
systems for motorbikes in his free time he decided to look to motorsport for a
career and joined the Benetton Formula 1 team in 1987, initially setting up
their electronics departments and then working with their active suspension
system. He moved to the Research and Development team before becoming a test
team engineer in 1991 and a race engineer in 1992. In 1993 he joined McLaren to
develop the active suspension car and run the test team, moving to race
engineering in 1995. In 2002 he was promoted to the role of Chief Engineer Race
Development. Following a successful stint as Chief Engineer for the MP4-22, Pat
now moves his attention to the specification, research, risk management and
development of the 2009 challenger the MP4-24.
Mark Williams
Head of Vehicle Engineering, McLaren Racing
Mark Williams, born 7th April 1959, started his
career in motor racing whilst still studying for his Mechanical Engineering
degree at Imperial College, London, when during his college breaks he worked as
a fabricator for his local Formula 1 team, Team Ensign. Once graduated he worked
as an engine designer for leading engineering technology supplier Ricardo Plc
before moving into his first design role in motor racing for LOLA cars.
Following a spell of IndyCar Race engineering he joined McLaren Cars in 1996 to
run the McLaren F1’s Super Touring Car engineering programme moving onto the
Formula 1 programme at the end of 1997 as a senior test team engineer. After
four years on the test team he became Chief Engineer for Vehicle Dynamics.
Mark's current role as Head of Vehicle Engineering sees him responsible for the
integration of all aspects of vehicle development within both race and test
engineering.
Dave Ryan
Race Team Manager, McLaren Racing
Dave Ryan’s interest in motor sport began with
him competing in Speedway events in his home country of New Zealand. He moved to
England in 1974 and joined McLaren as a mechanic in the same year, working on
Jochen Mass’ car. In 1982 Dave, born 12th May 1954, was appointed Chief Mechanic
for the team, a role he remained in for six years. In 1987 he took the position
of McLaren Factory Manager until in 1990 he became the Team Manager, a role he
retains today. He is responsible for the race and test team activities on track
and at the McLaren Technology Centre.
Simon Roberts
Operations Director, McLaren Racing
Having studied Mechanical Engineering at Manchester University, Simon Roberts, born 27th September 1962, started his career as a graduate at Perkins Engines, where he trained as a Performance Development Engineer and eventually took on the role of Head of Manufacturing Engineering. He then moved to Rover / BMW as Chief Engineer Diesel Engines with design and programme. He joined the Powertrain Board as Director of Manufacturing Engineering and Strategy and helped merge the BMW and Rover Powertrain organisations. Following a year running gearbox & suspension plants in the UK for BMW he left to build the Pendolino tilting trains at Alstom as Operations Director and Industrial Managing Director. Simon joined McLaren Racing in September 2003 as General Manager and is responsible for coordinating the manufacture and assembly processes, I.T., transport and logistics, quality, vehicle technology laboratories and human resources. He became Operations Director in 2006.
PARTNERS
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Mercedes-Benz is the premium brand of DaimlerChrysler AG. Its three pointed star is a world-acclaimed symbol standing for the highest standards of quality and safety. In 2004, the Mercedes-Benz car group, including the brands smart and Maybach, sold more than 1,200,000 cars, vans and SUVs. More than 50 percent of the Mercedes-Benz cars sold in 2005 were silver. A wide range of private cars - comfortable limousines, elegant off-road vehicles, multi-purpose transport vehicles or versatile all-rounders - enables Mercedes-Benz to serve every purpose and to fulfill the very highest demands.
Moreover, from its earliest days, Mercedes-Benz has also been at the very forefront of pioneering automotive developments. Revolutionary examples of technical innovation from Mercedes-Benz over the last 50 years include the safety occupant cell, the crash crumple zone, the airbag, the seat-belt tensioner and the ABS anti-lock braking system. All these developments are today standard components in nearly all automobiles throughout the world. Equally innovative are the Electronic Stability Program ESP®, Active Body Control ABC and Sensotronic Brake Control SBC.
In 1994, Mercedes-Benz started their partnership with McLaren in Formula One. It was in the same year that the Stuttgart manufacturer celebrated the 100th anniversary of their success in the very first motor race. The first four cars home in the race from Paris to Rouen on 22nd July 1894 were powered by a 954 cc V2 engine designed by Gottlieb Daimler. On 3 June 1934, Manfred von Brauchitsch won the Eifelrace at the Nürburgring at the wheel of a Mercedes W25 after the car’s white coloured paintwork had been sanded down to reduce weight. The Mercedes-Benz cars then appeared in the aluminium body’s silver colour which marked the Silver Arrow’s birthday.
On 4 July, 1954, Juan Manuel Fangio drove his W196 streamline to victory in the French Grand Prix at Reims which he won ahead of his team mate Karl Kling. It was the first Formula One race win for Mercedes-Benz. In January 2000, Mercedes' parent company DaimlerChrysler acquired a 40 per cent interest in the McLaren Group. Since September 2005, DaimlerChrysler is the only owner of Mercedes-Benz High Performance Engines Ltd., which since 1993 has been responsible for the design, development and production of Mercedes-Benz Formula 1 engines.

Vodafone is excited about this new phase of involvement in motor racing. As Title Sponsor and Official Mobile Partner of the ‘Vodafone McLaren Mercedes' team, Vodafone is raising its association with Formula 1 to the ultimate level. Vodafone has committed to a long-term agreement, commencing 1 st January 2007.
The sponsorship demonstrates Vodafone's ongoing commitment to the Formula 1 World Championship , a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone's consumer and business customers around the world.
The title sponsorship including the team name ‘Vodafone McLaren Mercedes' and ‘Official Mobile Partner' of the team gives Vodafone; d ominant Title Sponsorship branding on the new 2007 cars, drivers' and pit crews' overalls and helmets. As we enter into this exciting new partnership the associative rights acquired provide unique opportunities that will continue to raise brand awareness through the team name and branding. The team partnership delivers a powerful integrated marketing platform through advertising, hospitality, mobile content, handset offers and promotions and through innovative activation will encourage preference and loyalty amongst Vodafone's customers. There are clear synergies between the attitudes and values of Vodafone and the McLaren Mercedes team and this will result in a successful partnership.
Vodafone is the world's leading international mobile telecommunications group, providing a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 26 countries across 5 continents with over 191 million proportionate customers worldwide as at 30 September 2006, as well as 34 partner networks.
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lubricants
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The world's best selling Scotch Whisky

Leader in portable audio and video players
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Global banking group offering corporate and
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Hilton International. The world's best known
Hotel brand
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Leading systems supplier of windows, doors, and
facades
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TAG HEUER - Leading manufacturers of high-quality Swiss sports watches, timing devices, sun and optical glasses. Official timekeeper of Team McLaren Mercedes

Steinmetz Diamond Group, Creators of the world's finest diamonds

The leading coffee brand worldwide
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Global leader in optical and camera technology

World's largest express transportation company
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Leaders in home audio, car audio and communications equipment. Supplier of
radio communications equipment to the team
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The leading specialist in car care products for
consumer aftermarket
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World leader in street and race wheels
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World leader in advanced brake and friction
material development and production
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Leaders in enabling consumers to create their own
live action sports event on mobile television devices

Leading supplier of advanced battery power technology
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Technology leaders in aluminium heat treatment
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Independent specialists in global sports
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Leaders in Computational Fluid Dynamics (CFD) Supercomputing, CFD Storage and
CFD Visualisation Equipment

World Leaders in shock absorber technology
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technology
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